The hard truths and hurdles facing the online video industry are forcing those in control of advertising budgets to look for alternative placements for the dollars we had hoped would rush into online video in 2007. While more testing and incremental improvement is planned by major web outlets trying to build a case for migration of TV sized budgets to broadband video services, options for the bulk of the online video publishing community are narrowing and becoming more costly. Come hear an industry insider discuss what video publishers can do right now to maximize the monetary value of their video inventory, while the industry as a whole struggles to gain traction and deliver results.

Dan heads the Publisher Technologies team at Tremor Media, a leading video ad network and technology services company.

With over 10 years experience in online video services, Dan has worked closely with leading broadcast and online media companies to launch some of the most recognizable interactive video products available today. Early in his career Dan was a key member of the team that first brought CNN’s video services to a world-wide streaming audience and as SVP, Business Development for On2 Technologies, Dan helped bring mobile video service to the largest mobile customer base on the planet. As a fervent client advocate focused on delivering innovation in real-world environments Dan works tirelessly to ensure success for our publisher partners.