Attend this session to learn how several forward-looking Internet video publishers are quantitatively measuring audience engagement. You'll see real engagement metrics from live sites, gain practical insights into calculating video engagement, and pick up straight-forward tips on making your Internet video investments more efficient.

Brian is the Founder and CEO of Visible Measures Corp, a pioneer in the emerging field of Video Experience Measurement. Previously, Brian co-founded software companies Creative Aspects (acquired by Medsite, Inc., now WebMD) and The Cambridge Intelligence Agency (acquired by MSGi). Brian was also part of the early team at Allaire Corp., which went public in 1999 and was subsequently acquired by Macromedia for $310 million. Brian holds a bachelor's degree from Tufts University and an MBA from the MIT Sloan School of Management.