Babs currently oversees media across all Unilever brands in the U.S. In the past year he has overseen the media for several highly innovative campaigns, including Dove’s “Dovenight webisodes, Super Bowl Campaign & Dove Cream Oils consumer generated campaign”. Dove was recently named “CPG Marketer of the year” by Mediapost. Additionally, he’s led some key initiatives in the Branded Entertainment space and the Hispanic market.

Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President AMD. In his career, Babs has worked with clients such as Procter & Gamble, JP Morgan, Colgate, Discovery Networks, Sprint, Merck and Burger King.

Babs currently resides in Scarsdale, NY with his wife Amanda and coaches Little League for each of his three amazing children: Ryan, Sophia & Jack.