Video has become an essential story-telling tool on the Web, but how do you excel when your brand’s core competency is the printed word? washingtonpost.com has long been recognized for its short-form documentary video, and that in-depth story-telling matches what The Washington Post is known for: high-quality journalism. As the video usage grew into an essential story-telling tool on the Web, it was necessary to develop other strategies to produce news video on a daily basis. How has a traditional print brand evolved to keep up? What lessons have we learned from YouTube?

Caroline H. Little is chief executive officer and publisher of Washingtonpost.Newsweek Interactive (WPNI), which operates washingtonpost.com, Newsweek.com, Slate, BudgetTravel.com and Sprig.com.



Little joined WPNI in 1997 as general counsel and went on to serve as chief operating officer and president. She became CEO and publisher in January 2004. Little serves as Chair of the Advisory Board for The Posse Foundation, Inc D.C. branch. She also serves as Vice Chair of the Online Publishers Association and on the Board of the American Press Institute. Little is a trustee of Grinnell College.



Prior to joining WPNI, Little was deputy general counsel at U.S. News & World Report, The Atlantic Monthly and Fast Company. She also served as an associate at the law firm of Arnold & Porter.



Little received a BA from Wesleyan University and a J.D. from New York University School of Law, where she graduated with honors.