As media companies execute their Internet strategies rapidly and in several directions at once, creatives take their vision to the Internet, and advertisers struggle to build the most impactful technology for serving a demanding video audience, there are landmine risks, disruptive shifts in technology and spending, and an ever-changing playing field for how content will leave media makers' studios and be consumed by people when they want it and where. Independent producers are challenged by the less-than-immediate spending in this space, and technology companies continue to face the challenge of major forks in compression, delivery, consumption, and protection. We'll explore these topics and set the stage for Video on the Net, and the conversations to follow.

Chris Brogan is Community Developer for Video on the Net, a pulver.com conference. He is co-Founder of PodCamp, a free unconference dedicated to spreading information about audio and video podcasting, blogging, and other new media technologies. He has sixteen years of telecommunications experience, including wireless telephony and prepaid wireless expertise. He is also working on Network2.tv, a guide to the best internet TV shows available.